How to know your market When you are marketing your lifestyle business, one of the biggest challenges is to know your market. Stepping into the shoes of your ideal client can be hard, and it’s really not a good idea to market to yourself! I share some ideas in my latest video… Schedule Your Free…
How to create your digital marketing assets The assets in your business are the source of the value which you can convert into sales. While most businesses are very good at keeping track of tangible assets like premises, office furniture, computers etc., many find intangible assets like goodwill more challenging. And marketing is probably one…
How to market your lifestyle business I live in Brighton, home of the lifestyle business. The vast majority of businesses here are between 1 and 8 people working together, often collaboratively, in creative ventures. Living by the sea is great, but getting clients can be challenging, especially when you’re just getting started. So, how do…