How to organise your sales and marketing and develop better client and prospect relationships with a CRM

At its most basic, a CRM is a system to organise your sales and marketing around a customer record, which combines all the contact information for the client or prospective client with all of your notes, tasks, and activities on your relationship with them. Your CRM will typically include first name and last name, email…

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How to get more connections on LinkedIn and nurture them to a conversation.

LinkedIn is the best place to build relationships with other business owners. So if your business sells to other businesses (and not direct to consumers), your existing clients and prospective clients probably have a LinkedIn account. And a LinkedIn inbox is different from an email inbox. It’s like you have a personal inbox with the…

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