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Yearly Archives: 2021

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conversation on LinkedIn People photo created by shurkin_son - www.freepik.com

How to start, develop, maintain and advance a conversation on LinkedIn

Small Business MarketingBy Graham ConstantineDecember 9, 2021Leave a comment

Once you’ve sent out your connection requests and you start to get new 1st connections, it’s time to start a conversation on LinkedIn. We recommend that you have created your content plan so that you know what you want to communicate as a means of informing, educating, and maybe even entertaining your audience. Say what…

LinkedIn content marketing Background photo created by valeria_aksakova - www.freepik.com

How to make your LinkedIn content more strategic, structured and systematic

Small Business MarketingBy Graham ConstantineDecember 6, 2021Leave a comment

Every so often I see paid video ads on YouTube and Facebook exhorting coaches, trainers, and consultants to stop posting LinkedIn content because it doesn’t work. And, this puzzles me, because we get great results for our clients and for our business from content marketing on LinkedIn. But, I do know that if your posting…

enrolling new clients

How to get better at enrolling new clients

Small Business MarketingBy Graham ConstantineNovember 9, 2021Leave a comment

Many coaches, trainers, and consultants that we work with are great at achieving results for their clients but struggle to acquire new clients, feel very confident when delivering their programmes, yet are very insecure when enrolling clients into their programmes, and even though they are highly qualified and skilled at delivering results, they hold back…

Marketing is a bit like baking a chocolate cake... photo created by freepik - www.freepik.com

How many ingredients do you need in your marketing recipe to bake the perfect chocolate cake?

Small Business MarketingBy Graham ConstantineAugust 22, 2021Leave a comment

Marketing is a bit like baking a chocolate cake… If you were to take the recipes from 5 or 10 Michelin-starred chefs, throw all the ingredients from every recipe into a big mixing bowl, you would end up with a gooey mess that would most likely taste disgusting. Because each chef works out how the…

Increase Your Cash Value

How Do You Apply Pareto To Increase Your Cash Value?

Small Business MarketingBy Graham ConstantineJanuary 18, 2021Leave a comment

Are you like many business owners we meet who want to do everything all together, all at once? If your “wish list” include updating the website, SEO, paid ads, social media, email marketing, landing pages, building fancy automated systems to scale your business and add a “naught or two” onto your revenue while you sleep…

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