Monthly Archives: December 2021

How to start, develop, maintain and advance a conversation on LinkedIn

Once you’ve sent out your connection requests and you start to get new 1st connections, it’s time to start a conversation on LinkedIn. We recommend that you have created your content plan so that you know what you want to communicate as a means of informing, educating, and maybe even entertaining your audience. Say what…

How to make your LinkedIn content more strategic, structured and systematic

Every so often I see paid video ads on YouTube and Facebook exhorting coaches, trainers, and consultants to stop posting LinkedIn content because it doesn’t work. And, this puzzles me, because we get great results for our clients and for our business from content marketing on LinkedIn. But, I do know that if your posting…