There’s real art and science in creating empathic marketing campaigns as though you are talking to your client face to face… Imagine you can step into their shoes and really feel their pain, see their footprints and the obstacles stopping them in their tracks, and speak to their emotions, because most decisions are made irrationally… In…
Imagine you can genuinely close a sale with honesty, integrity and empathy… all you need do is sincerely commit to open a conversation, demonstrate you care enough to understand your client’s problem and offer an honest solution to her current dilemma, educate her on your proposal , leave a space open for her to say…
Imagine you consistently put your heart and soul into your work and produce the very best you are capable of and share your content on social media, who is out there waiting for you to organise, lead and empower to buy? Because, with so many options in the market, people want to be led, and…
If you engage in a deeper conversation, take time to understand and truly demonstrate you care beforepitching and asking for money, you will do business with great clients for years, because… People buy from people, and you’re a “one off” and you’re different… The way you engage and the results you can achieve for your clients…
If you’ve ever wondered why your best clients buy from you, what makes your loyal fans keep coming back for more and how you can find more like minded people… this article shows you how knowing your niche can help you deepen your relationship with your best clients, and discover what you need to know…
As a business owner, you have to pay your taxes, right … In fact HMRC has a whole web site designed to assist you to hand over your ‘hard earned cash’ to the government. This can, of course, be very painful, when you’ve sweated blood and tears, over years and years to earn your money.…
Just because you’re working really hard every day does not necessarily mean you are being efficient or effective, or developing your natural talents into skills that make you money. It’s easy to become a “jack of all trades” as an entrepreneur or business owner, particularly when you’re a start up (and some businesses never progress…
If you genuinely want to inspire your clients to buy, you first need to find out what they yearn for, and this means engaging with them and asking lots of questions! Imagine you can engage with your client on a deeper level where you discover their “Big Why” and fulfil their “core” desires and help…
If you want to create predictable business results and reap rich rewards in 5 years time, start planning for success today. Because even though “Pele the piranha” may have been successful in picking 4 out of 6 winners in the last world cup, you will need to take much more consistent action to succeed in…
Remember when you started your business? You wrote your business plan (or more likely talked incessantly about the ideas that were running around in your head at the time!), thought about your future and how much money you wanted to make, because financial freedom features high on the list of initial motivations for starting a…