How to create a desirable, believable, realistic offer Many service businesses struggle to communicate the results they deliver to their clients in the context of a desirable, believable, realistic offer. This probably means that people who need your service don’t have the information they need to make an informed decision, they are missing out on…
How to market your small business to get more appointments Many service businesses rely on a free face to face appointment, consultation or discovery session to get new clients. This face to face time with your prospective client is very effective as an opportunity to demonstrate your skill, articulate the result only you can deliver…
Imagine your clients are “like-minded” people who share your values… what does that really mean? In this article we’ll explore how to Build Your Business With Conscience. Imagine this scenario… What if you could, in conscience, meet your clients’ needs on a higher level, sell them what they want, deliver what they need, attract people…
Imagine engineering your business to delight your clients, by over-delivering on your promise, building your tribe based on your growing reputation of delivering consistent results and creating mutual success. In this article we’ll explore how to Engineer Consistent Results. Imagine this scenario… What if you could predict the results you will achieve for your clients…
There’s real art and science in creating empathic marketing campaigns as though you are talking to your client face to face… Imagine you can step into their shoes and really feel their pain, see their footprints and the obstacles stopping them in their tracks, and speak to their emotions, because most decisions are made irrationally… In…
Imagine you can genuinely close a sale with honesty, integrity and empathy… all you need do is sincerely commit to open a conversation, demonstrate you care enough to understand your client’s problem and offer an honest solution to her current dilemma, educate her on your proposal , leave a space open for her to say…
Imagine you consistently put your heart and soul into your work and produce the very best you are capable of and share your content on social media, who is out there waiting for you to organise, lead and empower to buy? Because, with so many options in the market, people want to be led, and…
If you engage in a deeper conversation, take time to understand and truly demonstrate you care beforepitching and asking for money, you will do business with great clients for years, because… People buy from people, and you’re a “one off” and you’re different… The way you engage and the results you can achieve for your clients…
If you’ve ever wondered why your best clients buy from you, what makes your loyal fans keep coming back for more and how you can find more like minded people… this article shows you how knowing your niche can help you deepen your relationship with your best clients, and discover what you need to know…
As a business owner, you have to pay your taxes, right … In fact HMRC has a whole web site designed to assist you to hand over your ‘hard earned cash’ to the government. This can, of course, be very painful, when you’ve sweated blood and tears, over years and years to earn your money.…