High-End Marketing Strategy At A Low-End Price
What if the clients who are rightfully yours, who can truly benefit from your skills, don’t know about you or what you offer?
We have worked with lots of high-end coaches, trainers, consultants, creatives and tech companies on 100’s of marketing strategies and designed probably 1,000’s of campaigns (I’ve lost count!).
From Robert Kiyosaki to Connirae Andreas in coaching, Mentor Europe and Teamworking International in the corporate environment and Little Grey Cells in the creative and marketing industries,
and that’s just a small sample, we have tons of experience, and it’s highly likely that we’ve already seen and solved the marketing problem you’re currently struggling with.
And one observation rings true…
Most of our clients say that their conversion rate, once they get in front of the right person, is really high.
The hard bit is getting a meeting or appointment.
The good news is that by combining AI with a touch of human ingenuity we can help you get in front of the right people, with the right message, at the right time.
How?
Trouble-shoot a marketing strategy or campaign (or design one from scratch)?
Your Digital Marketing Mentoring session guides you to make an objective assessment of your marketing strategy and campaign design, compared to our proven funnels, and identify what’s missing or where your approach can be split-tested and optimised for better results.
And, if you don’t have a marketing strategy or campaign design, worry not…
we can help you design a marketing strategy, funnels and campaign too.
For Mentor Europe, a boutique strategy execution consultancy we ran an objective appraisal of their marketing campaigns and marketing strategy and helped them re-imagine their strategy and offer, from “fire-fighting” once a program gets into difficulties to a “proactive, preventative approach” based on an independent program audit and redesigned their marketing funnel from “scattergun” to a highly focused measurable LinkedIn funnel with KPIs to the point of meeting and proposal.
For Teamworking International we identified that even though they had built literally thousands of new LinkedIn connections they were not converting them into Marketing Qualified Leads (a.k.a. appointments).
We devised a strategy and designed a funnel to generate over 50 new appointments to get their LinkedIn presence working for them.
And for Little Grey Cells we helped build an audience based upon a shared affinity with a marketing guru to fill their event when they had just taken on an important new sponsor.
We can help you to identify the key variables to target and make the big decisions which can have the biggest impact.
The “Big Rocks” often tend to be…
Who to target – broad or narrow?
Some of our clients already know which audience they are after, other times it’s not so clear-cut.
If you don’t know, a bit of strategising and a few good prompts can help to narrow the audience down and reduce the number of iterations required to market test your audience and offer.
What offer/transformation to market test with your selected audience – low price or high value?
This is a bit of an art form in itself.
And it’s easy to “fall in love” with your ideas.
And generally a good investment to get a second opinion from a fresh pair of eyes, and objective third party, who can advise your of the pitfalls.
What copy and creative to split test – formal or conversational?
There are lots of AI-based solutions to write your copy and design your creative.
And they have their place.
We use both to do research and generate ideas, although we generally prefer a final edit by a real human.
Because, if you look at the result and think – that’s AI generated…
well, sorry to say, unless your audience is another bot…
it’s probably not going to work.
Although AI is developing apace, and maybe one day I may be proved wrong on this.
Organic or paid – what’s the right channel for you to maximise your ROI?
Organic is generally best if you have a tightly defined audience, know which audience you are targeting to make Account Based Marketing viable, know what your target audience want and know the messaging that will resonate with them.
Paid is best if you have a larger target audience and a larger budget.
Let’s Talk and See If We’re A Good Fit
Even though I’m pretty sure that we can help, and I’ve learned over the years that I can’t help everybody, that’s why we are very careful in evaluating whether we can take you on as. a client…
because we genuinely care about your results.
So, it’s a good idea to have a chat before making any commitment.
And, I’ve provided a link to my calendar so that you can book a time for us to chat…