“Reality is that which remains when you stop believing in it and doesn’t go away” Robert Anton Wilson One of my favourite comedians is Stewart Lee. Last December I got a ticket to experience Stewart Lee vs the Man-Wulf, thanks to the generosity of my partner Wendy Ashman who treated me to an early “X”mas…
Maybe love is the one quality that is uniquely human… One Love Every Friday between half six and half eight, to mark the end of the working week, I go through a familiar ritual. I plug in my record decks, turn on the mixer and amplifier, lift the perspex covers off the top of the…
A gentle ramble into the foundations of AI I went for a walk the weekend before last, and I find it hard to resist the indescribable joy ofShabitat, which has loads of pre-loved furniture (most is “shabby” and some is also “tatty”).But, surprise, surprise, I don’t go for the furniture – spoiler alert – it…
I was sceptical about learning AI for a long time until a chance email made me wonder. I read widely from Team Human by Doug Rushkoff, The Internet Con by Cory Doctorow through Laws of Form by G Spencer-Brown and the Mathematical Foundations of Quantum Mechanics by John Von Neumann to get a basic understanding…
How do you build relationship and market your business with email? In the “good old days” it was all about building a big list. Now, particularly for a service business with potentially global reach, it’s much more about quality than quantity. And emailing to a timeframe that works for the recipient makes a big difference.…
At its most basic, a CRM is a system to organise your sales and marketing around a customer record, which combines all the contact information for the client or prospective client with all of your notes, tasks, and activities on your relationship with them. Your CRM will typically include first name and last name, email…
Once you’ve sent out your connection requests and you start to get new 1st connections, it’s time to start a conversation on LinkedIn. We recommend that you have created your content plan so that you know what you want to communicate as a means of informing, educating, and maybe even entertaining your audience. Say what…
Every so often I see paid video ads on YouTube and Facebook exhorting coaches, trainers, and consultants to stop posting LinkedIn content because it doesn’t work. And, this puzzles me, because we get great results for our clients and for our business from content marketing on LinkedIn. But, I do know that if your posting…
Many coaches, trainers, and consultants that we work with are great at achieving results for their clients but struggle to acquire new clients, feel very confident when delivering their programmes, yet are very insecure when enrolling clients into their programmes, and even though they are highly qualified and skilled at delivering results, they hold back…
Marketing is a bit like baking a chocolate cake… If you were to take the recipes from 5 or 10 Michelin-starred chefs, throw all the ingredients from every recipe into a big mixing bowl, you would end up with a gooey mess that would most likely taste disgusting. Because each chef works out how the…