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Yearly Archives: 2025

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  2. 2025

My DJing setup

What’s love got to do with it?

Small Business MarketingBy Graham ConstantineSeptember 30, 2025Leave a comment

Maybe love is the one quality that is uniquely human… One Love Every Friday between half six and half eight, to mark the end of the working week, I go through a familiar ritual. I plug in my record decks, turn on the mixer and amplifier, lift the perspex covers off the top of the…

Shoot 4 The Moon/Little Grey Cells Case Study

Small Business MarketingBy Graham ConstantineSeptember 23, 2025Leave a comment

Who are Shoot 4 The Moon/Little Grey Cells? Shoot 4 The Moon is an award-winning marketing agency founded by Tim Healey, and focusing on helping companies implement Mark Ritson’s marketing principles including the 10 pillars and the core 3 research, strategy and tactics. Tim also runs Little Grey Cells, a marketing event for senior marketers…

Would you get into a self-driving car?

Small Business MarketingBy Graham ConstantineAugust 21, 2025Leave a comment

A gentle ramble into the foundations of AI I went for a walk the weekend before last, and I find it hard to resist the indescribable joy ofShabitat, which has loads of pre-loved furniture (most is “shabby” and some is also “tatty”).But, surprise, surprise, I don’t go for the furniture – spoiler alert – it…

Deep down the AI rabbit hole

Deep down the AI rabbit hole

Small Business MarketingBy Graham ConstantineJuly 3, 2025Leave a comment

I was sceptical about learning AI for a long time until a chance email made me wonder. I read widely from Team Human by Doug Rushkoff, The Internet Con by Cory Doctorow through Laws of Form by G Spencer-Brown and the Mathematical Foundations of Quantum Mechanics by John Von Neumann to get a basic understanding…

Which Came First The Offer Or The Sale?

Small Business MarketingBy Graham ConstantineJanuary 7, 2025Leave a comment

I learned from the Challenge with Ed Dale, at least 10 years ago, when I first started to explore the world of digital marketing, that there are key distinctions between marketing a product-led manufacturing business, typified by Henry Ford’s motor company and his famous quote, “Any color the customer wants, as long as it’s black”……

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